Your digital marketing strategy must include email marketing. If you want to increase engagement and conversions, the two should work together. Most marketers, on the other hand, believe their emails are either not engaging enough or are unable to provide the level of optimization they desire.
Marketers are constantly faced with challenges when it comes to emails.
You must have noticed that when you type “best SEO service near me” or “PPC service near me” on Google search, you get some results with an ‘Ad’ written before the url of the relevant site and most of urls without any prefix. The first category of the results are shown because of SEM and the later because of SEO. It will be pointless to ask the question which is better, SEO or SEM before knowing what exactly they are and how they work. Hence, let us first understand in brief what is SEO and what is SEM.
Computer technology has come quite far since its initial creation back in the 1940s. Every year we see new advances and development in the information technology world, leading to the eventual technological singularity, but in the meantime, we still have many years where the modern technology of AI can be leveraged to improve our businesses and daily lives. Initially, AI or artificial intelligence was expensive to create and use and therefore had very few applications as it is too expensive or impractical for most businesses.
A new year brings new challenges and opportunities with it. This is especially true in the world of digital marketing, as there is a constant influx of new customers and technologies. There is a wide scope of opportunity for small businesses to take advantage of digital marketing, as there are many clients online these days and capturing that base can generate a lot more revenue than any form of offline marketing.
Instagram has been a great platform for digital marketers and professionals since its inception in 2012. Initially, it was only a simple photo-sharing platform but has since evolved into a powerful tool that businesses can leverage to reach their target audience, and expand their market reach.
A new year brings new users and new trends. The digital marketing industry is ever-evolving and a good market always adapts to the current market climate and takes advantage of emerging trends while letting go of outdated tactics. This is especially true in social media marketing as trends come and go in the blink of the eye. 2021 has brought many new trends with it, some that are to be expected and some that are revolutionizing the industry. No matter the type of trend, it is going to be a long and volatile year with many changes expected to emerge that can push digital marketing in a new direction, while still feeling familiar.
These days, having sufficient followers on social media is just as important as having an elegant office. It shows customers that the brand is trustworthy and worth their time. Having more followers has many other perks as well, It also shows platforms that your brand is something that people are actually interested in. This helps social media algorithms better push your content to other users, and further grow your brand identity & reputation
Though many businesses have been affected by the pandemic in 2020, but the new year of 2021 is going to bring new trends to businesses across the world. Within the realm of digital marketing, a lot of trends are already emerging. The strategies that worked in 2020 may not work in 2021. So let’s have a look at some of the “Must have” new trends in digital marketing that you can implement to boost your business.
In the time of the pandemic, businesses all over the world have changed drastically & turned more digital to compete in the world market. To compete in the global market, we need to succeed in international SEO by checking the issues of page experience, URL structure, keywords, SERPs, and more from a global perspective & lot more. By building & expanding the digital presence, we need to grab the audience across the areas where we want to want to do business.
Google has launched the December 2020 Broad Core Update after a long wait since May 2020 core update seven months ago. Google introduced May 2020 core update, which was big & broad & it took several weeks to roll out. Google also introduced January 2020 update on the basis of search engine results, & it was not based on factors that a webmaster can immediately improve upon (for example, prioritizing fast loading or mobile indexed pages.
Facebook, on November launched a new shopping button in WhatsApp business web globally, including in India, which will make it easier for users to check out the business catalogs. Whatsapp business will make products available and will make purchases easy right from a chat. The tool will make it easier for people to discover goods or services that are being offered by particular businesses. To use the voice call button, a user needs to tap on the call button to select either a voice or video call for the business account.
Let’s have an idea what is voice search SEO.
Voice Search SEO is an SEO technique of optimising the content, phrases, keywords, metadata in your website to boost voice search & rank on top whenever a user asks questions. So by improving the technology of voice SEO, our voice search command will have better access to information on Google and google voice search online.
What are the two things almost everyone in our modern world has? A cellphone, and an email ID. These days your email address is becoming almost as important your real address. With billions of emails being sent out each day, it’s the perfect time to launch your email marketing campaign. With the rapid growth of the digital marketing industry, it is important to work with a marketing agency that has an excellent team to help you, with email marketing services in Bangalore, and make sure your campaign is poised for success.
Instagram on Thursday launched “Shopping in Reels” which will help merchants & creators to tag the products when they are create Reels in Instagram. User can tap on the ‘View Products’ button to purchase or know about the products tagged into the reels. Creator can also add branded content tag if they partner with any brand to promote products.