When you first begin your digital marketing journey as a business owner to build your business,
you may come to the frustrating discovery that getting 'viral' does not always imply a mountain of conversions and extremely profitable results. What gets a lot of attention on the internet doesn't always translate into cash.
That is why we believe it is critical to learn certain UX/UI design concepts and effective methods you can employ to create a wonderful user experience for your clients that will have them begging you to accept their money and provide them with your product or service.
The website is the first stop on your customer's journey via your brand (besides the meta title and description.) That is why it is critical to capture their attention early on, dazzle them with your product or service, persuade them of your authenticity in addressing the "why" behind what they are looking to purchase and persuade them to act quickly. So you may reap the financial benefits of your website design investment - not just for traffic but also for conversions!
Read our blog to learn about our 5 best user experience ideas that you can put into practice right away.
1. Inquisitive CTAs
There is a sometimes significant but subtle difference in how a UX/UI website designer approaches a website during the design process - and that is a strong CTA button. There's nothing wrong with a 'Learn More' or a 'Get a Quote button, but you don't want the same content for CTAs on your homepage or other pages on your website, like your landing or contact page. The finest CTAs or calls to action should be immediately recognizable from one another, making each feel unique on the page.
Make each CTA on your website unique. You may begin with an offer or a free assessment, then promote various services like the ‘About Us’ page, or send them to a testimonial page.
2. Include high-quality visuals
Nothing is more immediately engaging and communicative than an image of a brand, product, or service. Beautiful imagery that tells a narrative or highlights what your company does is an important first step in getting customers to convert - but it doesn't end there.
When considering a purchase, visitors increasingly want to see a product in great detail. If you are a clothing or eCommerce brand, you may want to offer zoom-in capabilities on your product pages so that customers can see the details clearly. You should also take high-quality images of your products to make them stand out.
This stage may be more difficult for lead-generating organizations to implement, but there are still actions you can do to better picture what you do for your clients. This might be video demos, infographics, 3D modeling, or linear drawings; anything that allows customers to visually relate to your service. Remember that humans are visual animals!
3. A clean & simple website layout
You've certainly heard this user interface suggestion before, and it makes sense: a busy website design and layout might cause visitors to become disoriented or distracted by all the items on the page, causing them to abandon any CTA. Worse, people may perceive the design as unprofessional and promptly click away.
You can use the following user interface design ideas to assist guide a clean and crisp website layout:
Also referred to as 'negative space.' The concept is that what you don't put on your website is an important aspect of excellent UI/UX design. Negative space or margins draw attention to the important content, photos, and other items on your page by emphasizing them. This is also supported by facts. According to Crazy Egg, having a sufficient quantity of negative space increases website viewers' attentiveness by 20%.
While this mostly refers to the content on your site, it also applies to the format of information on your site. Websites are being scanned more swiftly than ever before by audiences. That is, if you are attempting to appeal to a general public audience, you should avoid making your web content type too blocky, as this may frighten people.
Some fast readability advice includes using bullet points, headers and subheadings, visible hyperlinks, and choosing a simpler term in your writing where it works over something more professional and stiff.
As a precaution, make sure the technical details are available anywhere on the page for a knowledgeable audience looking to purchase a product or service to solve a highly specific problem.
This is related to readability in certain ways. You don't want to select a color that makes it difficult to read your header text above an image banner. You also don't want to use a typeface style that is difficult to read for your users. Remember that a major amount of your site's visitors will be viewing through their mobile phones, so use text that is larger and well-delineated, making it easier to read and, as a result, more enticing to convert.
4. Short Click Paths
Let's be honest: your website's visitors are most likely lazy. To account for this, your main product or service pages should be 2-3 clicks away. Your website navigation should be simple for your clients to use without appearing cluttered. Headers with subcategories work well here, as do product buy sections with filters that quickly reduce what is on the screen, allowing your consumer to look at more things that they are more likely to buy.
This is another method SEO benefits UX/UI, as search engine-optimized meta titles and descriptions assist bring up pages with more significance via search. By directing users to pages that are more relevant to their search intent first, you decrease the amount of time they have to ponder purchase.
5. Fast Loading Speed
Nobody likes having to wait for a webpage to load. So much so that if your website takes more than 3 seconds to load, people are 40% more likely to leave and go to a competitor. As a result, it is critical that your website loads quickly, from the home page to the product/service pages to the checkout and thank you for purchasing pages.
UX/UI optimization is essential for developing a user experience design that encourages users to stay on your website, interact with the content, and convert. That is why it is critical to begin using good user experience UX design ideas for your website.
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