App Store Marketing

4 App Store Optimization Tips That Really Work

  31 Aug 2022

It's natural to experience a sense of success after eventually launching your app. However, the adventure has only just begun. The next step in your app's journey is app store optimization (ASO). Because no matter how complete your app is, if it isn't visible to your users, you won't get any traffic. And ASO is a sure-fire way to accomplish it.

If you're new to ASO or haven't seen any benefits from your existing ASO efforts, you could hire an SEO agency in Bangalore. But for the beginning, here are four suggestions to improve your ASO.

App Store Optimization tips that can boost ranking

1. Short, crisp, and legible title

When consumers see your app's name, you want them to remember it while also understanding what it's about. For example, if your app is about teaching stock trading, you may call it "iStock - Learn trading." Using only iStock or Learn trading is insufficient. In the former scenario, it doesn't say much about the app's objective, while in the latter, it doesn't give your app many identities.

Furthermore, the primary goal of this exercise is to improve the ranking of your app. It's better to do so by including a popular keyword. In fact, incorporating a keyword in the title can help your app rank 2x higher than your descriptions. Also, keep in mind that the character count differs across the app and play stores. These are excellent locations to start with app store optimization.

2. Write better description with relevant keywords

To entice users to click "read more," you must grab their interest in the first three sentences. Begin by emphasizing the most favorable aspects of your app. You can also include any favorable reviews of your app, whether from a person or an organization. Users would realize that The Times of India supported your app even if they don't read the complete description.

In terms of keywords, make sure you include high-ranking, relevant keywords in your description. Also, as with any piece of material, avoid going excessive with keyword density. As a general guideline, limit the number of keyword instances to no more than five. Finally, a longer description is a consideration that can positively affect your rating.

As you may expect, keyword research is an important aspect of ASO. And for some, it can be a difficult nut to crack. So, if you're searching for a little SEO support, Digistart can aid. Contact arguably the best digital marketing agency in Sarjapur to handle your ASO requirements.

3. Design an appealing app icon

The number of downloads for your app also determines its ranking. According to statistics, a great icon entices users to test your program. And the higher the rank, the more downloads there are. An excellent symbol encapsulates the app's goal and shows it in an interesting way. There are also store-specific restrictions for making an icon. Apple and Google have also issued tips for icon development.

Keep the design clean and succinct, and use as little text as possible. In general, bright icons with personalized designs outperform bland ones. Finally, ensure that it is compatible with and scalable to all devices.

4. Include relevant and useful screenshots

Screenshots, like the symbol, have an impact on how many people download your program. And you want it to be as high as possible in order to improve app store optimization.

Screenshots let users understand what they're getting themselves into. Additionally, as a developer, you can increase ranks by putting keywords in image descriptions. You may also use a video to demonstrate the many features of your app or to provide a brief lesson on how to get started.

The bottom line - over to you

So there you have it, the four essential rules for getting ASO for your apps. With these strategies, you can ensure that your app not only appears at the top of search results, but also receives many downloads.

And if you require any other specialist assistance, Digistart is here to assist you. Contact us right away to learn more about our digital marketing services in Bangalore.

P.S. : Are you running a small business or starting your brand? You might need a more specialized and professional Digital marketing agency like Digistart

Digistart is the best digital marketing company in Bangalore that provides the complete package of of marketing and conversion services, including social media marketing services, content marketing, lead generation services, and ORM services in Bangalore.

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