Email Markrting

How AI has changed the face of email marketing?

  24 November 2020

How AI has changed the face of email marketing?

Your digital marketing strategy must include email marketing. If you want to increase engagement and conversions, the two should work together. Most marketers, on the other hand, believe their emails are either not engaging enough or are unable to provide the level of optimization they desire.

Marketers are constantly faced with challenges when it comes to emails.

  • Increasing brand awareness and positioning the brand in a way that customers can understand
  • Creating high-quality leads and converting them into paying customers.
  • Potential buyers are engaged along the purchase funnel, and they are carried forward and converted into actual customers.

With the help of data-driven personalization and better email interactions, there are obvious gaps that can be reduced or removed.

Artificial Intelligence (AI) technology is critical for not only increasing the value of your email, but also for understanding your goals and the future of your company. With AI on your side, your email marketing techniques will convert more effectively.

Here, we’ll look at how artificial intelligence (AI) can revolutionise email marketing and why your company should incorporate it into its marketing strategy.

1. Be aware of the send-time

Identifying the time of day when their emails will receive the most opens and click-through rates is a pain for most marketers.

AI can predict the best time to send your emails based on historical data. How do you do it? You have complete access to all of the information. However, sorting the data and developing insights on your own would take much longer than you might expect.

Based on the subscribers’ email behaviour, AI algorithms can happily construct the data into relevant insights. Markets also know what subscribers do after receiving an email, as well as what time they usually open it.

This level of personalization can assist you in gaining subscribers and converting them.

2. AI-assisted automation

The email is sent to your customers at the exact moment they are moving through the purchase funnel, thanks to automation. The goal is to dictate and convert their purchases. Every step of the customer journey is automated, from onboarding to nurturing and assisting them in completing the purchase.

By analysing your browsing patterns and previous purchases, AI can figure out what you want or plan to buy.

As a result, AI will determine the types of emails that will assist you in onboarding as well as assist the company in nurturing you toward purchases.

These algorithms are also programmed to recognise the types of images and content that appear to entice email subscribers, in order to maximise conversions.

AI-assisted automation helps you get the most engagement and boosts your conversion rate dramatically.

3. High-Opening Subject Lines

In most cases, subject lines are a major source of frustration for marketers. Yes, there are topics that pique your interest, but there are also lines that go unnoticed.

How would you know which line was the most effective for you? That is, you must go through all of the campaigns, look for the words that had an impact, analyse the data, and finally come up with insights.

It’s possible that you’ll have to do the same thing with your competitor’s emails as well.

Instead, you can add AI to your collection of devices and have the data fed into the machine, which will generate insights for you. You’ll get an idea of which subject lines work well for your campaigns based on the learning models fed into these machines.

4. The Importance of Hyper-Personalization in Marketing

Personalization was and continues to be an important part of targeting the right audience with your content. However, the term “hyper-personalization” is gaining popularity.

It’s just as important to send emails to the right person with the right message as it is to send them at the right time. As a result, you should hyper-personalize. You can’t send a welcome email to someone who has just abandoned a cart. You can’t send a lead nurturing email to someone who has already made a purchase.

To draught the appropriate email, you must understand their behaviour and needs in addition to being personal.

Hyper-personalization, which is possible with AI, is critical for marketers. Not only will AI segment your list, but it will also alert you when a specific person needs to be moved from one cluster to another. With a good list, you can automate.

5. Examine Ad Campaigns Better

You always want to know if a campaign was successful and if your objectives were met. With AI, however, you can take it a step further and figure out what worked and what didn’t in the campaign.

With the help of Big Data and Artificial Intelligence, you can learn more about your customers and their interests. You’ll learn how and what customers read in emails, what parts of the emails piqued their interest, and how long they read the email before taking action.

People take action right after the first fold in some cases, while in others they don’t take action at all, despite reading the entire email.

AI will collect and analyse various data in order to provide campaign insights. It will eventually assist you in creating a more effective campaign the next time around.

6. Improved Email Testing Methodologies

Before you send out an email, it must go through A/B testing. You must determine whether or not the campaign will be seen by the target group to which it is being sent, and whether or not some parameters must be changed. You might not consider human intervention to be slightly inaccurate, which is why you should use AI to improve your testing processes. If you conduct tests on AI platforms, they will suggest improvements to your campaigns and help you avoid revenue loss in your marketing efforts.

Final Thoughts

Your company requires the superpower of AI-engineered email marketing campaigns. It will not only assist you in launching meaningful campaigns, but it will also allow you to track and measure their success. You’ll be able to better capture subject lines, create dynamic content, and improve your overall marketing efforts this way.

If you want to personalise your marketing efforts, AI technology is critical because it will make automation and personalization easier and more accurate for your company.

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