Marketers should always grab the opportunity to improve their content strategy through content audits, keyword research, historical optimization, and other often-overlooked tasks.
So, why is it critical for marketers to "clean up" their content strategies?
While 84 percent of firms have a content marketing strategy, only 11 percent believe that they are perfect. And, as we all know, creating an effective content strategy is the first step to making sure that you and your team have clear, goal-driven priorities for your content marketing campaigns.
Taking some time each quarter (or at least every six months) to reevaluate your content strategy will not only give you and your team more confidence in your future efforts, but it will also allow you to find three things that will help you succeed:
- ● What is working?
- ● What isn't working?
- ● What should you do to move forward?
4 Steps to a more organized content strategy
Content marketers that want to perfect their content strategies should examine a few best practices. Take some notes from this spring cleaning checklist to get started:
1. Contact the sales team once more
Before you get your hands dirty, you'll need to do some research. The sales staff is an excellent place to start. The best content marketing service provider in Bangalore always advises its clients to start with the sales team for maximum efficiency of the campaign as the sales team remains in direct contact with the people.
Meetings with some of your salespeople to discuss any new trends in interactions they've been having with leads can be really valuable. This can help marketers figure out what kind of new content they might need to create to really give the sales team the tools they need to close more deals and improve the ROI of their content marketing.
You can also have marketing personnel accompany sales calls. Knowing the day-to-day intricacies of another function allows you to better anticipate their challenges and content needs, as well as imagine the sales enablement content that your organization should generate. This makes it easier for your sales and marketing teams to work together, which helps your company as a whole do better.
2. Go over your files and conduct a content audit
The next item on your spring cleaning checklist should be an inventory of the content you have available. This is analogous to emptying the garage before sweeping and hosing it down. You simply don't know what you've got until it's all out in the open.
After that, some of it may be discarded, while others may be changed to better reflect where your brand messaging needs to be now (and not three years ago).
A well-executed content audit will aid in the identification of three things:
- ● Irrelevant content can be deleted.
- ● Current content can be cleaned up and repurposed.
- ● Rearrange your site and ensure maximum efficacy.
If you do not know how to properly audit your old content, you can contact a professional content marketing service company in Bangalore for this purpose
3. Conduct additional keyword research
Keywords can (and should) be viewed as responses to questions posed by your target audience. If you want your content to resonate and draw people to your website, you must first discover what information they are looking for. But you can't just do keyword research once and be done with it. If you want your content to be useful and up-to-date, you need to keep going back to your keyword research, just like we clean our homes every few months.
Things are constantly changing, especially for companies and industries that are innovative, undergoing regular policy changes, launching new products and services, or experiencing a shift in target audiences. Doing keyword research regularly (every three months is best) can help you keep up with the latest questions your target audience is asking so you can answer them and stay relevant.
4. Optimize with repurposed strategy
Fresh content is important for SEO, but you can also put some of your time and energy into updating or reusing content you already have.
Keep an eye out during your content audit during this spring cleaning to see if any pieces are candidates for historical optimization. Plan and schedule refresh for pages that could benefit from improvements when you're working on a comparable theme or piece of content. You will save time in this manner.
It's time to tackle spring cleaning as winter departs and spring begins to move into summer. But, as you're dusting and decluttering around the house, don't forget to think about how you can clean up your content marketing approach. Follow these four spring cleaning tactics to boost your content marketing efforts and give you and your team more confidence in the hard work you're putting in to achieve results for your company
P.S.: Are you running a small business or starting your brand? You might need a more specialized and professional social media marketing agency like digistart.
Digistart is the best SMM service company in Bangalore that provides digital marketing services, social media marketing services, content marketing, lead generation services and ORM services in Bangalore.