At least 30% of Instagram users have made a purchase after seeing an advertisement or post. That equates to nearly one in every three users. And, with over a billion active users globally, Instagram is a fantastic platform for increasing brand visibility, generating leads, and driving conversions. You want to take advantage of this opportunity. It is, however, easier said than done.
Are your Instagram Ad campaigns producing disappointing results? Are you tired of hit and trial methods? Well, here we are to help you out.
As a top digital marketing agency in Bangalore, Digistart has compiled a list of four tried-and-tested tips to assist you in creating the greatest ad campaigns that really converts.
Instagram Ad tips for next level conversion
#1 - Use short, simple and straightforward ad copies
Nobody wants to waste their time reading an advertisement. As a result, it is advised that you maintain your copy brief, concise, and interesting.
When you publish an ad, it appears on a user's feed with a sponsored tag at the top. This mark indicates that your post is a paid activity, which users normally ignore. So, in essence, you just have a few seconds to capture the viewer's attention. As a result, while creating ad copy, brevity and catchiness are critical. You may also include eye-catching visuals or infographics in your Instagram ad to make the text easier to consume.
#2 - Leverage the power of video Ads
Text or static images are never as effective as visuals. So, the next time you run advertisements, add some motion to them and you'll see an increase in your metrics. GIFs are also an excellent option. The theory is that motion usually elicits greater emotions in followers, which increases the likelihood of conversion.
However, for the best video and motion content curation, contact Digistart, the leading digital media marketing services company in Bangalore.
#3 - Include an inquisitive Call-to-Action (CTA)
Instagram's marketing features include a dedicated, customized CTA button for posts, sponsored advertisements, and story ads. If you do not use it, you're being misled. More than just using it, make sure you have a compelling CTA in place that directs people on what to do and how to accomplish it after they have read your ad pitch.
Align your CTAs with the tone of your ad to achieve this. Make sure your CTA message offers context to your marketing. In other words, doing so will make your advertisements more unified while also highlighting your brand's personality.
Better yet, put your advertisements in a carousel format, which has been shown to perform better than conventional ads and has an in-built CTA - Swipe!
#4 - Establish a clear Instagram Ad budget
Your return on investment is determined by the amount of effort and money you put into your advertising campaigns (ROI). However, investing a lot of money in your ad efforts just to have them underperform makes little sense.
Your Instagram ad budget is generally determined by four major factors:
- • Bid amount
- • Relevancy score
- • Estimated action score
- • Competition
The bid amount has a direct impact on your ad budget. Bid amounts on Instagram are typically greater, implying that you will have to spend more.
Meanwhile, you might begin by establishing a lifetime budget for an advertisement. This allows you to choose which days and hours to show advertising to your target audience based on the optimum ad placement timing. As a beginning, you can invest in an ad management program that will automatically set the optimal budget.
You can, on the other hand, entirely outsource your advertising campaigns to a third-party agency. For example, you can employ Digistart, the top social media marketing agency in Bangalore, to manage your Instagram advertisements and generate more leads and conversions.
The bottom line - over to you
With these marketing techniques in your toolbox, you'll be well on your way to crafting relevant, effective advertising that not only engage but also convert. Digistart is here to help you with any Instagram ad-related questions. Contact us today to see how you can dominate the Instagram ad space.
Digistart is the best digital marketing company in Bangalore that provides the complete package of of marketing and conversion services, including social media marketing services, content marketing, lead generation services, and ORM services in Bangalore.