Is your organic click-through-rate statistics giving you the impression that you're trying to sell headphones to a deaf man? If you said yes, it's probably because you don't give content categorization enough credit. The most proven method of content categorization is to target a certain aim.
What we mean by intent is if the content is intended for someone who plans to buy your product or service, or if he is simply learning about it and wants to learn more. Simply said, you want to know whatever step of your marketing and sales funnel the reader is on.
Before getting into the solutions, let us understand the basics first.
What is the Organic CTR (click-through rate)?
An organic CTR indicates how many users visit your website via a specific link. Let's understand this in detail. Also, we will see why CTR is important for your marketing plan and how you can improve with Digistart - the best PPC service providing company in Bangalore.
Always fix a baseline
The primary question now is, "How can we boost organic CTR?" To begin, before filling your bucket, you must first check for leakage. You most likely utilize a variety of content types to improve the SEO of your website. A simple exercise might help you find content themes or formats that perform poorly on SERPs.
- ● Open your Google Search Console.
- ● Sort your queries as per the impressions
- ● Shortlist impressions having CTR below your website’s average
- ● You must fix these leakages immediately
At this point, you're probably wondering how this CTR is determined. It is quite simple. Let us return to the definition once again. It refers to users who arrived at your site via a certain link. This is the formula.
Once you've identified your leaks, you may develop a strategy based on your industry and engagement trends. If you have photos on the website, you can start by naming them appropriately to target the right intent. You could contact Digistart for more advanced assistance. They provide among the best SEO services in Bangalore.
Understand the search intent
This is the most significant stage. To begin with, keep in mind that your search result is your initial point of contact. And, as they say, the first impression always matters the most. Ask yourself - are you clearly addressing the user's intent?
- ● Make your meta titles and descriptions straightforward, precise, and easy to read. It helps in increasing your organic click-through rate by more than 40%.
- ● Think outside the box with the meta-title and be creative while targeting the proper intent. Include longtail keywords if possible.
- ● Lastly, customize your URL and make it descriptive for people to understand what the page is all about.
Breadcrumbs and Cannibals
Breadcrumbs are not as deceptive as you would believe. Quite the opposite, in fact. Breadcrumbs on SERPs indicate users where a specific page on the website is located. It notifies a user what area or format the material that he or she is clicking on belongs to. Google organic click-through rates have recently benefited marketers that have included them in their search results.
Keyword Cannibalization has the potential to ruin you. If you don't have a clear objective for each keyword you target, you can end up with a website that competes with itself. Keyword segmentation means you are building another page, targeting the same objective with the same keyword, resulting in additional competition for yourself. It happens mostly through accidents and neglect. It is simple to check for cannibalization, but for more advanced assistance, we recommend that you contact Digistart.
We want to leave you with one essential takeaway as impassioned digital marketers. Maintain consistency, and always keep the user's intent in mind when publishing material. Everything else tends to fall into place.
The bottom line
Click through rate (CTR) is one of the most important indicators to assess the success of your digital marketing campaign. Therefore, you must pay attention to it and make the necessary changes suggested in this article if needed.
Alternatively, you can also hire a professional PPC service company in Bangalore like Digistart that will handle all the technicalities for you
Digistart is the best digital marketing company in Bangalore that provides the complete package of of marketing and conversion services, including social media marketing services, content marketing, lead generation services, and ORM services in Bangalore.