PLANNING AND RESEARCH
Research and planning are the first steps in any marketing strategy. Every week, our team will spend approximately three hours determining how you should present yourself on social media. This includes the following: Reviewing your company's objectives and finding internal and external content that is relevant to your objectives. Make a plan for your editorial calendar ahead of time.
CONTENT GENERATION
The second step is to create content for regular postings after the plan has been established. This primarily entails creating blog posts and articles that can be shared on social media and, as a result, drive traffic to your website. Businesses that published 16 or more blog posts per month received nearly 3.5 times the amount of traffic as businesses that published 0-4 monthly blogs.
As the best social media marketing agency, we create content based on our clients' feedback. We create social media calendars that outline the types of content regularly shared across all social media platforms to increase audience engagement.
CONTENT CURATING
Curating content is an integral part of any marketing strategy. That is why our content team will create the most exciting and inspiring content to engage and keep your audience stick to your website for a longer duration. After all, engagement is key to conversion from visitor to customer.
CONTENT SHARING
It's time to start sharing your content on social media after you've planned, created, and curated it all. Remember that each social media platform—whether it's Facebook, Instagram, Twitter, LinkedIn, or Youtube—has its tone and style that should inform how you craft your content to ensure it sticks.
SOCIAL PARTICIPATION & ENGAGEMENT
It all starts with hashtags and words. The success of a campaign hinges on the identification and creation of the "right" keywords and hashtags. Choosing the right hashtag means attracting the "right" audience. Hashtags are essential in social media. It will take time to create and target the right hashtags for your business, but the results will be worth it.
AUDIENCE ENGAGEMENT
Your marketing team's work isn't done once you've shared your content on social media; you still have to interact with your audience. Unfortunately, only 20% of social media comments receive a response from the company, meaning that most businesses miss out on a valuable opportunity. Turning customers into brand advocates is a three-step process that involves engaging your audience.
SOCIAL CAMPAIGNS
Your team should create unique social media campaigns in addition to essential social media sharing and engagement. These campaigns help you generate more leads, raise brand awareness, and drive more traffic to your website.
RESULTS ANALYSIS
Without analytics, no social media marketing strategy is complete. Your team should spend at least 3.5 hours per week reviewing your social analytics to figure out what's driving the best results. We should look at where the audience was most active, what content generated the most leads, and what trends your company should follow.
CRISIS MANAGEMENT STRATEGY
A good Social Media Manager is prepared to deal with unexpected situations. When the unexpected occurs, there is no accounting for it. If you need to conduct additional research, solve problems, or post unscheduled content, your team should set aside at least three hours per week.
