Digital Marketing

Why is Google Business Profile Important in Digital Marketing?

  04 June 2022

Google Business Profile Important in Digital Marketing

Google Business Profile is a free yet powerful service by Google to boost local businesses online. Formerly known as Google My Business, this tool is an important part of Local SEO services.

Setting up a Google business profile is an important part of building your brand's digital footprint. It is important for the Local SEO and thus the top SEO companies in Bangalore suggest you incorporate it into your business page.

Essentially, it serves as a "mini-website" or reference that appears on the right-hand side of the Google SERP (search engine results page). And businesses can easily control what information they want to display on their Google business profile.

Let’s find out more about this free service from Google.

Share the important information related to your business

When someone searches for your business on Google, the first thing they'll see is your Google Business Profile.

The right-hand panel of a Google search will provide the user with the contact information to get in touch with you. Having a valid contact number increases the chances that the users will contact you for the product or service they are looking for.

Typically, you have to update the following details on your Google Business Profile:

  • • Opening and closing time of your shop
  • • Your shop address
  • • Contact number and email id
  • • Product images
  • • Link to your business website
  • • You can also write a short description, telling the customers what you have in offer for them

The Covid-19 pandemic has exposed the uncertainty over running a business in a traditional setting. If you want to match the pace at which the world is changing after this pandemic, adopting digital methods is one of the main ways.

Improve your online visibility and boost local SEO

Google Business Profile is integrated with Google Maps. This feature enables users to easily locate your store or contact you during business hours.

Google's algorithms take user intent into account as search queries become more geo-targeted. That means if someone searches your service in nearby areas, then Google will show your shop first if you are nearest to the user.

Businesses with Google Business Profiles have a significant advantage as you can attract more new customers than businesses without Google profiles.

The first page of local Google searches and Maps queries are always dominated by Google Business Profiles. Therefore, it becomes necessary for you to have a Google Business Profile.

Customers can provide reviews

Customers can easily write favorable feedback about your company if you have a Google Business Profile. It is a hugely popular review platform, and many people utilize it to get opinions instead of other sites.

Positive online reviews increase your credibility and trustworthiness in the eyes of users, working as free advertising for your products or services. Customers are considerably more likely to buy from companies that have a high number of favorable ratings and feedback.

Even if you receive unfavorable feedback, Google allows you to openly respond to these issues. Receiving negative feedback enables you to learn how various consumers react to your products or services.

You may use this analysis to find the success of your company and determine which methods need to be improved.

Responding to all reviews and direct messages demonstrates to customers that you care about them and their experience with your company, allowing them to develop trust in your brand.

Gain to know your customers better

Apart from promotion, A Google business profile also allows you to understand the market and your customers better.

These insights can be of the following types:

  • • Number of profile views
  • • How people find your profile
  • • What actions they take once they find your profile
  • • Interaction behavior of users
  • • Demography of users
  • • Number of clicks on your website (if you have provided your website URL)

The bottom line

Google Business Profile is easy to create and quick to set up. In less than 20 minutes, you can go live with your products. This is by far the best way to promote your products online without any charges.

That is why setting up a Google business profile is an important aspect of SEO and overall Digital Marketing. Without waiting for months, you can instantly connect with your customers and boost revenues.

P.S.: For any assistance in digital marketing strategy or local SEO, contact the Digistart team. Our SEO service in Bangalor e is among the best in the whole city. Partnering with us will surely yield better results.

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